Oct 10, 2026Brewery Merchandise
Festival Merchandise Checklist: What to Order and When
Festival merchandise checklist for organizers: can coolers as the anchor item, stickers and opener keychains as add-ons. MOQ 500 pcs per design, free mockup in 2 days.
Festival merchandise works when it is planned like inventory, not picked like souvenirs. The short version of the checklist: lock artwork 6–8 weeks out, order at least 500 pieces per design, and split the budget across one anchor item and two low-cost add-ons. Here is the full list.
The Festival Merch Checklist
- Anchor item: custom can coolers. The item festival-goers keep — printed with the festival mark or a stage design.
- Low-cost add-on: stickers. Cheap, shareable and applied to everything on site.
- Functional add-on: opener keychains. A tool the crowd uses during and after the festival.
- Staff and volunteer set. A different colorway so the crew is easy to spot.
Quantities and Timing
- Minimum order: 500 pieces per design — mix designs, not quantities.
- Artwork: lock it 6–8 weeks before the festival; mockups come back within 2 days.
- Production: 7–15 days depending on the items, plus shipping to the site.
- Delivery: schedule arrival at least a week before doors open.
Common Festival Merch Mistakes
- Ordering one design for everything. Two or three designs across the same item range sells better.
- Skipping the can size check. Festivals pour standard and slim cans — match the cooler cut to the venue.
- Reordering too late. Bestsellers sell out mid-festival; the reorder clock is 7–15 days.
Festival Merch FAQ
What is the minimum order per design?
500 pieces per design. Mix designs freely across coolers, stickers and openers.
How early should festival merchandise be ordered?
Lock artwork 6–8 weeks before the event; production runs 7–15 days plus shipping.
Can we match the festival's brand colors?
Yes — full-color printing reproduces festival palettes and line art. A free mockup is included.
Build Your Festival List
Start from the custom can coolers range, add custom stickers and opener keychains, then send the list through our contact page with quantities and your festival date.
