Oct 27, 2026Sports Event Merchandise
How to Choose Custom Bag Tags for Sports Events and Sponsors
Planning bag tags for a sports event? Explore jersey-shaped designs, sponsor logo placement and practical details to prepare before ordering.
A custom bag tag can help bring team colors and event branding to backpacks, sports bags and luggage.
For tournaments and club events, a jersey-shaped design is a natural fit. It gives organizers space to feature a team logo, event name or sponsor while creating a useful item for participants.
Choose a Shape That Matches Your Event
Start with the people who will receive the tags.
A jersey-shaped bag tag can suit a team event, while another shape may be a better match for a race, club or branded promotion. Think about whether the item will be given to players, staff, supporters or guests.
If you already have event artwork, use its colors and visual style to guide the design.
Plan Your Team and Sponsor Logos
Before placing several logos on the tag, decide which information needs to stand out first.
For example:
- Place the team or event identity in the main design area.
- Use a second area for the sponsor logo, if space allows.
- Keep small text simple enough to read at the final size.
Ask for a layout preview so you can check proportions and spelling before approving the artwork.
Decide Whether You Need an Information Card
Some bag tag styles include a compartment for an information card. This gives users a place to add details such as a name and contact information.
If this feature matters for your project, confirm the compartment and card format with your supplier before ordering. Not every bag tag style has the same structure.
Consider How the Tags Will Be Distributed
Bag tags can be included in:
- Tournament welcome packs
- Team travel kits
- Sponsor gift bags
- Club membership packages
- Event merchandise collections
For a coordinated look, match the tag colors to other items such as stickers, pins or can coolers.
Prepare the Details for a Quote
Share your event or team logo, estimated quantity, preferred shape, delivery destination and event date. If you have sponsor logos or an example design, include those as well.
Looking for a team-inspired option? Explore our custom jersey bag tags and tell us what you are planning.
